Email marketing is a vital digital marketing strategy that continues to show significant ROI and growth in effectiveness, especially for businesses looking to expand their reach and deepen customer relationships. In this chapter, we will delve into the foundations of email marketing, exploring its significance, benefits, and how it integrates into a broader digital marketing strategy. Email marketing involves sending commercial messages through electronic mail to a group of people or individuals. This strategy is primarily utilized to enhance relationships with potential clients and customers, send promotions, updates, and newsletters, effectively converting leads into loyal consumers. 

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